Friday, November 2, 2012

Fragile Frivolity



Fragile Frivolity
Charlie Earl

There are roughly 23 million workers in the United States who are either unemployed or under-employed. The frantic cries for jobs echo across the entire nation. Even the robust shale fields of the Dakotas have a 3.5% unemployment rate. Given that five to six percent is considered “full employment,” the Northern Plains are good. So…let’s assume that 5% not working is the baseline for full employment and robust economic activity. If 95% of the willing workforce is gainfully employed, what products, goods and service are necessary for sustaining the economy and building the nation
In recent years, probably since the late ‘40’s-early ‘50’s, our economy has been consumer driven. Gadgets and appliances, entertainment and leisure were huge portions of the domestic economy. Unfortunately…consumer debt grew in importance as the more frivolous aspects of economic activity expanded also. For years critics have complained about the movement of manufacturing jobs to other nations. The U.S. portion of manufacturing output has been relatively stable, but jobs were lost through technology and productivity gains. We are indeed in a global economy when one examines the domestic automobile business. Nearly every new car that is sold has parts and elements from many nations across the planet. Most of our plastic toys are molded and assembled offshore, and foreign “knockoffs” compete with our most technologically advanced industrial sectors. To regain our position as the prime global producer we must refocus on producing what the world needs…..not frivolous items that encourage wanton consumerism.

It seems reasonable that if our nation is to seriously address our fiscal nightmare, we must be willing and absolutely committed to a national austerity regime. If we have the national will to do so, then our reorientation of our national purpose can be directed toward the staples of human life and progress. The fluff and glitter can be left for other producing nations, and they can learn to cope with mindless acquisitions and planned obsolescence. Let us vow to pursue substantive and enduring production that creates a stable platform on which new developments and creations can build. Bags of burgers and electronic games may generate dollars of revenue and support a number of employees, but they do not form the stable productive foundation of a nation that seeks to regain its economic momentum. We must develop and build items of substance with long-term value. In other words… craftsmanship (I know…politically incorrect) and quality must be reintroduced to our marketplace. They should no longer be considered rare and out of reach for most citizens.

An economic society that emphasizes expendables as a cornerstone of its wealth-creating system puts itself in dire straits if the global economy sputters. Human necessity requires that we eliminate the “extras” when times get tough. In the national sense a dwindling demand for non-essentials will cause upheaval in production, sales and employment. At a personal level individuals will be faced with curtailing their expenditures for the more frivolous items while simultaneously attempting to reduce indebtedness resulting from their earlier acquisitions. This effort will negatively affect economic growth in the short term, and may cause major disruptions in the economy over the long haul.

Given the bleak outlook for the United States because of massive national debt and huge unfunded obligations, it seems that as the economy rebuilds, the emphasis should be on producing items of enduring value and utility. The result should be a less fickle or volatile productive sector and a populace with a more substantial savings rate and net worth. The accumulation of savings will provide the capital at reasonable rates for allowing the fruits of the nation’s producers to be globally competitive. The time for fun and games, toys and distractions has reached its curtain call. Let’s heed the message as we move onward.  

Charlie Earl





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